How to choose your payment gateway?
If you are building a brand new ecommerce store, or revamping an existing website, you should look carefully into the different payment gateway options available to you before making any decisions.
Taking payments online greatly increases your market and makes it simple for customers to purchase from your website. Online payments are not only quick and easy for your customers but also your internal staff can use the virtual terminal to process mail or telephone orders. Most payment gateways come with a virtual terminal so that you can log on to take payments without having to process an order on the website.
The payment transaction is the most important part of any ecommerce store, if there is problems with this area of the site then your company will not receive any revenue. Choose the payment provider that will provide you will a simple and quick transactional period so as not to deter customers and also that ensures high security levels.
One of the best ways to ensure your payment provider has high security levels is to process their service through PCI scanning, which also takes into consideration the website integration with the payment gateway to cover all areas of the ecommerce store.
You also need to consider whether you are looking for a fully integrated, in-line solution or an external payment provider. With an in-line solution the transaction will be processed completely on your website without the user having to leave to go to another site. This means that you retain a low number of clicks before the user reaches the order confirmation page. You are able to maintain your brand identity throughout the transaction, rather than viewing another company's details as you would with an external solution, this also helps to instil confidence into the users.
Advansys are ecommerce specialists supporting a wide range of payment gateways so you can be sure to find the solution for you. They also offer their own secure ePayments system built in house by their software team to fit in perfectly with your ecommerce store. Advansys ePayments provides a low cost and easy to use in-line solution, with a virtual terminal, giving you everything you need for a successful ecommerce website.
Tel: 0845 838 2700
Website: www.advansys.com
Email: marketing@advansys.com
Address: Building 4, Millars Brook
Molly Millars Lane
Wokingham
Berkshire
RG41 2AD
