4 Ways To Create A Strong Logo
For small businesses, marketing and branding may be the last thing on your mind. You're busy with running day-to-day operations, focusing on what's happening in your company today. But don't forget to think of the future. How will you keep drawing customers in? What will your current customers remember about you after they leave? If they see your logo on a brochure somewhere, will they be able to recognize that it's your business? You need to develop a strong logo that does just that - makes your customers recognize you and not forget you. Your logo needs to make your customers (current and potential) think of your business as something they can count on. Not an amateur "mom and pop shop," but a business with staying power. Here are some ways to make your logo look strong:
1. Keep your logo simple. If your logo is too complicated, it will be hard to remember. Your whole goal here is to not be forgotten! A good logo is important because it represents your business personality to your customers. Plus, it needs to be versatile, which is easier with a simple look. You'll need your logo for your business card printing to your brochure printing to your Web site. Having your logo on all of your marketing material creates a cohesive and professional look.
2. Choose one color from your logo to include on all your marketing materials. Look at the big guys: Target uses red, Sprint uses yellow. People remember colors better than they remember words. Pick a color that will set you apart from other companies, especially your competition. Also make sure your color works with your image and industry, and conveys your brand promise. For instance, if you were marketing butter, you wouldn't want a green logo would you? You don't want people to associate your product with something else (in this case, mold) that will turn them away from your product.
3. Work with one or two fonts. If you use two fonts, you should use one serif font and one sans-serif font. A serif font has "feet," the little extenders off the base of the letters. Sans-serif fonts don't have feet. Sans serif fonts look a bit more modern than serif fonts, and each type of font has its own feel. Choose one that expresses the feeling you want your customers to get when they look at your logo. Do you want to make an impression that you are fancy and rich, with a curly font or that you are strong and bold with a plain, sans serif font?
4. When you get sick of your logo, don't change it! You'll get tired of your logo long before anyone outside of the company will. You may be tempted to change it for a special circumstance, such as a new billboard, but don't! Logos help create brands, and people recognize brands. If you keep changing your logo, and hence, your brand, no one will be able to recognize who you are or what you do.
Related Articles:
-
Making Money Online - Is This Reality Or Just Plain Fiction?
I am sure that I am not alone in wanting a better life, more money and more time to do the things that I enjoy. The news is full of gloomy stories of recession, credit crunch, petrol prices, inflation, making us feel helpless. I decided that I would ignore all of the hype and start to research alternative ways of earning some extra cash and to then use this extra income to pay off my debt.I would like to firstly admit that I do have an IT degree and so can be considered an IT...
-
4 Free Work at Home Job Opportunities
Free work at home job opportunities are all over the net. You really just need to do some research and find which job opportunity best fits you personally.Below are 4 free work at home job opportunities. Choose the one that best fits you.1. Fill Out FormsYou will be filling out forms of various products and services on the Internet. This kind of work is called Data Entry. This job opportunity will let you make your own decisions. You will be working for yourself. No one...
-
Pricing Strategies - How Much Do I Charge For My Service?
"I'm not sure what to charge my clients" is one of the most common refrains I hear from new online service business owners.. It's a problem that plagues even the veteran business owner as she becomes more aware of her competition and what monetary value her skills hold in the marketplace.How do you decide how much you're going to charge? Here's the bottom line -- you have to charge enough to be able to sustain yourself in business. Make sure that you're a "true" business owner netting...
-
Make Money Online by Starting Your Own Internet Business
If you are satisfied with your financial situation then stop reading this and just turn off the computer and go back to your j.o.b. or whatever you were doing. If you are not satisfied with your financial situation then please read on and your life will change forever.The OpportunityWhen most people think about starting their own business, they usually think about all of the overhead cost, the selling they have to do, the cold calls they have to make, and the mont...
-
Web Based Application: Let Your Website Fly High
Can you imagine a day without website? If you are reading this article then I am sure you can not. Similarly there are various websites out there which can not imagine a day without you. These are those websites for which you are a quality traffic. Millions of websites are present these days which are excellent in user-friendliness and are catering to your needs. These websites keep their outlook fresh and user-friendly and at the same time they are secure to use also. Also, for a single produ...
